Brand Architecture

We are one company !

From products and services to internal teams, we build trust and equity into the Fieldnode brand through a simplified architecture focused on consistency and efficiency.

Visual Hierarchy

There are two different styles to build lockups for sub-brands, organizational brands, products, teams, events, and campaigns.

Primary Lockup

The primary lockup combines the Fieldnode logo and a tagline beneath it, with the tagline's font size being half the height of the main logotype text.

This lockup is utilized by organizational sub-brands, such as Fieldnode Digital inventory or a branch like Fieldnode UK.

No Lockup

In some cases, there is no need for the Fieldnode logo. This is either because the brand will mostly appear internally (teams) or in a situation where the Fieldnode logo will appear independently of the brand for example for sub brands. By removing the Fieldnode logo from this type of lockup, we avoid duplication and over-saturation in most cases. The name of the product, team, event, or campaign. It is set in our font type.

Can be used by Internal Teams, Products and Services.

Sub brands

Sub-brands are the distinct lines of business that service the needs of unique audiences.
Sub-brands should follow the brand guidelines and be an extension of our main brand.
Sub brands should newer be named with a Q in front of it, for example Q-tolling, Q-systems ...

Criteria

Unique entry point and customer workflow (i.e. standalone app)
Product or a service that needs its own branding

Guide line for naming Sub brand, services or products

Checklist prior to naming

The name of the sub brand should try to describe the product or a service in one word.
Do not use any acronyms like for example (DI, AMDI) or similar.
Name should be a single word. no more then 10 characters in length, and easy to remember.
Google the name, research if and what has the same name.
Avoid any bad association with the brand.
Check if the domain is available for that name, preferably a .com domain.
Send the name to the marketing team for approval.

Design guide lines for a sub brand

Design should follow our main brand, all logotypes should consist of a single word, all caps letters, without any graphics, just the type.

For the Bold font should be used.

The colors for the sub brand should be our main brand colors also. Black on a white background, or white on a black background, so monochrome.